My services are billed at hourly rates, subject to negotiation.
The art of influence and persuasion
I offer training in the principles of influence and persuasion, as pioneered by Robert Cialdini, a global authority on sales and marketing. We dig even deeper to look at language framing and attention words that will trigger reader/buyer interest and break through barriers and preconceptions. Your product or service may be great, but the message will make or break you.
Candid go-to-market advice
If you are starting out to bring your company into the competitive arena, you need help to uncover potential risks as well as potential opportunities. I have worked with countless companies to bring their ideas to market. It is never to late or to early to learn from those experiences.
Custom white papers and blog posts
I have written hundreds of research notes and competive vendor assessment reports, and I know the steps that it takes to communicate your values.
For cometitive analysis reports, I will assure that you are following the processes and surveys in the most effective ways to showcase your vision and track record.
I will assure that your publications are readable, compelling and relevant. This includes revisions of existing collateral, writing new material, and coaching your staff.
All materials will be utilized to create maximum impact for superior sales, marketing and lecture material.
Background market research
Using skills developed over three decades, I will find the details needed to appraise your technology standing, validate your market understanding, and show you new directions that can expand your market prospects. I will inspect your competitors' strengths, weaknesses, opportunities and threats from my independent point of view, reinforced by my professional network.